Healthy Skepticism Library item: 3383

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Woods D.
PMAC to spend almost $1 million annually to reach “stakeholders”
Canadian Medical Association Journal 1986; 134:1387, 1389

Abstract:

(Limited to parts of article dealing with promotion.) According to a survey of 200 family doctors, physicians generally had a favourable view of the industry, rating it high on ethics and credibility. Physicians also generally agreed that credible information on drugs could be obtained from continuing education sponsored by drug companies (91%) and company-sponsored dinner meetings with guest speakers (79%). Only 56% considered sales representatives to be a credible source of information about drugs.

Keywords:
*news story/Canada/sales representatives/drug company sponsored meals and travel/quality of information/relationship between medical profession and industry/sponsored symposia & conferences/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTION DISGUISED: SUPPORT FOR CME/PROMOTIONAL TECHNIQUES: DETAILING