Healthy Skepticism Library item: 3368

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Perkin RL.
The pharmaceutical industry
Canadian Family Physician 1986; 32:2013

Abstract:

Pharmacists and physicians were surveyed concerning six parameters related to the drug promotion. Pharmacists did not rate the industry as high as physicians. Sales representatives did not rate as highly as other promotional activities as credible sources of information but most doctors disapproved of in-office discussions with these people. The most frequently disapproved industry promotional practices were providing hospitality suites at medical meetings, free lunches with detailers and mailings.

Keywords:
*editorial/Canada/doctors/sales representatives/value of promotion/attitude toward promotion/source of information/quality of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: DETAILING/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: HOSPITALITY SUITES