Healthy Skepticism Library item: 3367
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
O’brien M.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:523
Abstract:
Direct-to-consumer advertising of prescription drugs will drive up prices, advertisements will ignore side effects and exaggerate effectiveness.
Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA/quality of information/consumer drug prices/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING