Healthy Skepticism Library item: 3365
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Moulds RF, Bochner F, Wing LM.
Drug advertising.
Med J Aust 1986 Aug 4-18; 145:(3-4):178-9
Abstract:
Advertisements in 1985 issues of Australian medical journal were reviewed. 53% of 138 ads were judged unacceptable.
Keywords:
*letter to the editor/*analytic survey/Australia/journal advertisements/Australian Pharmaceutical Manufacturers’ Association/regulation of promotion/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION
Advertising*
Australia
New Zealand
Pharmaceutical Preparations*