Healthy Skepticism Library item: 3362
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Moench EA.
The Boots advertising campaign
Journal of Pharmaceutical Marketing & Management 1986; 1:(2):51-55
Abstract:
The author discusses the Boots direct-to-consumer advertising campaign for Rufen, the Boots brand of ibuprofen.
Keywords:
*analysis/United States/ibuprofen/Boots/direct-to-consumer advertising/Food and Drug Administration/FDA/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL STRATEGIES: INDUSTRY/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION