Healthy Skepticism Library item: 3361
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
McMahon FG.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:524
Abstract:
The American Society for Clinical Pharmacology and Therapeutics opposes direct-to-consumer advertising of prescription drugs because it could harm the patient and undermine the doctor-patient relationship.
Keywords:
*letter to the editor/United States/DTCA/direct-to-consumer advertising/doctor-patient relationship/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING