Healthy Skepticism Library item: 3360
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
McGovern I.
Advertising and benzodiazepines
Medical Journal of Australia 1986; 145:179
Abstract:
An advertisement for lorazepam (Ativan) appeared just after an article on the treatment and dangers of benzodiazepine dependence.
Keywords:
*letter to the editor/Australia/Ativan/lorazepam/journal advertisements/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS