Healthy Skepticism Library item: 3357

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Masson A, Rubin PH.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:524

Abstract:

Many prescription drug advertisements are quite informative and should help consumers. By providing consumers with information this may help the doctor-patient relationship.

Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA/quality of information/consumer drug prices/doctor-patient relationship/ competitive consequences of promotion/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP