Healthy Skepticism Library item: 3353
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Lipton C.
Consumer advertising and pharmaceuticals: a happy marriage?
Journal of Pharmaceutical Marketing & Management 1986; 1:(2):23-28
Abstract:
Based on the results of a survey of 1000 members of the general public the author supports direct-to-consumer advertising.
Keywords:
*analytic survey/United States/general public and consumers/direct-to-consumer advertising/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING