Healthy Skepticism Library item: 3350

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lavizzo-mourey R.
Medications and the elderly
Journal of Pharmaceutical Marketing & Management 1986; 1:(2):45-50

Abstract:

The increasing size of the geriatric population will require that the pharmaceutical industry focus on the aging process, medication interactions, simple dosing schedules and packaging in their promotional campaigns.

Keywords:
*analysis/United States/elderly/direct-to-consumer advertising/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING