Healthy Skepticism Library item: 3345
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Kerr HD, Brobny EC.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:523-524
Abstract:
After viewing television advertisements patients may doubt the worth of their current medications and of their physician’s advice.
Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA/broadcast advertisements/doctor-patient relationship/quality of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: DOCTOR-PATIENT RELATIONSHIP