Healthy Skepticism Library item: 3343
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Henderson AM.
The CBS consumer model
Journal of Pharmaceutical Marketing & Management 1986; 1:(2):7-11
Abstract:
The author outlines the guidelines that the CBS television network has adopted for direct-to-consumer advertising of prescription drugs.
Keywords:
*analysis/United States/direct-to-consumer advertising/broadcast advertisements/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA