Healthy Skepticism Library item: 3342
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Greenhalgh T.
Marketing drugs in the Third World
Lancet 1986; 2:222
Abstract:
The author was in error about who markets Analgin, phenylbutazone and oxyphenylbutazone. Promotional material is not discontinued until the company representatives stop using it.
Keywords:
*letter to the editor/India/developing countries/promotional literature/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES