Healthy Skepticism Library item: 3341
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Greenhalgh T.
Drug marketing in the Third World: beneath the cosmetic reforms.
Lancet 1986 Jun 7; 1:(8493):1318-20
Abstract:
In India there are still examples of inexcusable marketing behaviour by multinational companies of useless and/or dangerous drugs, but it appears to be diminishing. This practice is being replaced by one whose effects are more insidious and at least as dangerous-the inappropriate prescription of drugs which are useful in certain circumstances but contraindicated in others. The author gives four examples of this. In rural India postgraduate medical education is the unchallenged province of sales representatives, many of whom are paid only by commission on the drugs that they sell.
Keywords:
*analysis/India/developing countries/sales representatives/quality of information/dangerous drugs/doctors/continuing medical education
Advertising/standards
Child
Commerce*
Developing Countries*
Drug Industry/standards*
Drug Labeling/standards
Drug Packaging/standards
Drugs, Non-Prescription/standards
Ethics
Female
Humans
India
Pregnancy
Prescriptions, Drug/standards
