Healthy Skepticism Library item: 3339

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Evans KR, Beltramini RF.
Physician acquisition of prescription drug information.
J Health Care Mark 1986 Dec; 6:(4):15-25

Abstract:

The authors explore how the characteristics of prescription drug information sources influence the perceived usefulness of those sources. Physicians were asked in a survey to assess several prescription drug information sources and source characteristics. Their perceptions were examined statistically to determine whether they vary among physician subgroups (general practitioners versus specialists and younger versus older physicians). The results show that physician subgroups differ not only in their likelihood of using prescription drug information sources, but also in the importance they attribute to the information source characteristics. A situationally derived model of physician prescription drug information acquisition is advanced and a variety of academic and practitioner implications are discussed.

Keywords:
*analytic survey/United States/primary care doctors/specialists/source of information/attitude toward promotion/sales representatives/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING Advertising Attitude of Health Personnel Drug Industry Drug Information Services/utilization* Family Practice Models, Theoretical Periodicals Pharmacists Physicians* Prescriptions, Drug* Specialties, Medical United States