Healthy Skepticism Library item: 3338

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Dingell JD.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:524

Abstract:

Mason and Rubin incorrectly stated the position of the House of Representatives Subcommittee on Oversight and Investigations position on the effect that direct-to-consumer advertising would have on drug prices.

Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA/consumer drug prices/INFLUENCE OF PROMOTION: CONSUMER DRUG COSTS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING