Healthy Skepticism Library item: 3335

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Drugs and the Third World: chloroform sale and hazards—a Malaysian study
Consumers’ Association of Penang 1986;

Abstract:

Advertisements and package inserts for products containing chloroform make highly exaggerated claims about the properties and effectiveness of the products. In many cases, the advertisements make use of children to sell the products, giving the idea that the products are ideal for the whole family, including the children.

Keywords:
*content analysis/Malaysia/developing countries/print advertisements/DTCA/direct-to-consumer advertising/ package inserts/chloroform/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: LABELLING AND PACKAGE INSERTS/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES