Healthy Skepticism Library item: 3333
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Collins GL.
Prescription drug advertising: a medical view
Journal of Pharmaceutical Marketing & Management 1986; 1:(2):19-22
Abstract:
The American Medical Association supports institutional advertising by drug companies but does not support direct-to-consumer advertising of prescription drugs.
Keywords:
*analysis/United States/American Medical Association/AMA/direct-to-consumer advertising/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING