Healthy Skepticism Library item: 3322
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Bader M.
Advertising prescription drugs to the public
New England Journal of Medicine 1986; 314:523
Abstract:
Based on the quality of advertising to physicians, direct-to-consumer advertising of prescription drugs will not help the consumer.
Keywords:
*letter to the editor/United States/direct-to-consumer advertising/DTCA/journal advertisements/quality of information/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS