Healthy Skepticism Library item: 3321
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Anand MP.
Marketing drugs in the Third World
Lancet 1986; 2:222
Abstract:
Greenhalgh’s article contained inaccurate and out-of-date information about Glaxo’s practices in India.
Keywords:
*letter to the editor/India/developing countries/quality of information/promotional literature/industry perspective/Glaxo/ATTITUDES REGARDING PROMOTION: CONSUMERS/PATIENTS/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES