Healthy Skepticism Library item: 3306
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Re: the promotion of ampicillin (Binotal) in Indonesia
1985 Jun 01;
Abstract:
MaLAM notes that Bayer agrees that its ad was misleading and suggests ways to ensure that this ad and future ones are more accurate.
Keywords:
*analysis/Indonesia/developing countries/Bayer/ampicillin/MaLAM/Medical Lobby for Appropriate Marketing/antibiotics/ quality of information/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS