Healthy Skepticism Library item: 3297
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Re: the promotion of Lomotil
1985 Jan 01;
Abstract:
Searle is going to modify some of its promotional claims about Lomotil but it will continue to promote the product for infectious diarrhea and inflammatory bowel disease.
Keywords:
*analysis/Searle/Lomotil/diphenoxylate/developing countries/MaLAM/Medical Lobby for Appropriate Marketing/ quality of information/ safety & risk information/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES