Healthy Skepticism Library item: 3295
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Woods D.
Annual report to the readers
Canadian Medical Association Journal 1985; 132:7
Abstract:
In 1984, the Canadian Medical Association Journal moved from third to second place in its share of advertising dollars among Canadian medical journals. The CMAJ attracts advertising on the basis that no other Canadian medical publication can match its editorial quality and diversity.
Keywords:
*analysis/Canada/ ad revenue/ Canadian Medical Association Journal/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/VOLUME OF AND EXPENDITURE ON PROMOTION