Healthy Skepticism Library item: 3288
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Murphy PA.
One drug company's sales techniques.
N Engl J Med 1985 Jul 25; 313:(4):270
Abstract:
The letter outlines instructions given by one company to its sales representatives about how to get the attention of doctors.
Keywords:
*letter to the editor/United States/sales representatives/influence techniques/EVALUATION OF PROMOTION: DETAILING
Advertising*
Drug Industry*
United States