Healthy Skepticism Library item: 3284

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Magor G.
Who sends junk mail?
Canadian Family Physician 1985; 31:911

Abstract:

In a one month period the author received 50 unsolicited pieces of mail including 28 items of advertising and 6 journals. He asked what was the position of the College of Family Physicians of Canada on selling its mailing list.

Keywords:
*letter to the editor/Canada/direct mail// controlled circulation journals/ College of Family Physicians of Canada/ Canadian Family Physician/EVALUATION OF PROMOTION: DIRECT MAIL