Healthy Skepticism Library item: 3279

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lefever R.
Market research in sheep’s clothing
Lancet 1985; 1:760

Abstract:

The author was invited to a debate about drug addiction that turned out to be a market research exercise for the pharmaceutical industry.

Keywords:
*letter to the editor/United Kingdom/ sponsored symposia & conferences/PROMOTION DISGUISED: CONFERENCES AND MEETINGS