Healthy Skepticism Library item: 3275

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Harvey K, Darvall L.
Australian pharmaceutical advertising: a critique.
Med J Aust 1985 Sep 30; 143:(7):272-4

Abstract:

In recent months three events have taken place that are likely to have a significant impact on the pharmaceutical industry and its marketing strategies.

Keywords:
*editorial/Australia/Australian Pharmaceutical Manufacturers Association/Trade Practices Commission/regulation of promotion/National Therapeutic Goods Committee/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising/legislation & jurisprudence Advertising/standards* Australia Drug Industry*