Healthy Skepticism Library item: 3274
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Eastman HC.
Report of the commission of inquiry on the pharmaceutical industry
1985;
Abstract:
This section provides hard statistics about the sales force as a percentage of the total labour force in the pharmaceutical industry and other industries; spending on promotion and advertising in Canada from 1964 to 1983; the ratio of advertising expenditures to the value of shipments for the pharmaceutical industry and comparable industries in 1954 and 1965; and promotional expenditures as a percentage of total sales in a variety of countries.
Keywords:
*analysis/*government report/Canada/promotion costs and volume/sales representatives/VOLUME OF AND EXPENDITURE ON PROMOTION