Healthy Skepticism Library item: 3272
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Curran V, Golombok S.
Bottling it up
1985;
Abstract:
Advertisements for psychotropic drugs frequently portray women in a negative manner, whereas ads showing men say that these drugs will help them work, rest and play better. Elderly people feature a lot in ads for sleeping pills.
Keywords:
*analysis/United Kingdom/journal advertisements/images in ads/women/men/elderly/sexism/psychotropic drugs/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: ELDERLY/IMAGES IN PROMOTION: MEN/IMAGES IN PROMOTION: WOMEN/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES