Healthy Skepticism Library item: 3252
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Gabe L.
You can reach the hard-to-see MD!
Medical Marketing & Media 1984 Oct; 19:63, 66, 68-69
Abstract:
The physician who won’t see your sales representatives is most likely busy writing prescriptions. You should design a direct-mail program specifically for her/him. The effort will be well worth it.
Keywords:
*analysis/doctors/sales representatives/direct mail/promotion costs and volume/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL/VOLUME OF AND EXPENDITURE ON PROMOTION