Healthy Skepticism Library item: 3237
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Mastroni N.
The industry is tuning out on direct-to-consumer advertising.
Med Mark Media 1984 Jul; 19:(7):10-1,
Abstract:
A forum on the direct-to-consumer advertising controversy indicated little enthusiasm, while FDA’s ongoing moratorium came under heavy attack.
Keywords:
*analysis/United States/
Advertising*
Drug Industry*
Prescriptions, Drug*
United States