Healthy Skepticism Library item: 3233
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Urbanski A.
Drug marketers write an Rx for consumers
Sales & Marketing Management 1984 Mar 12; 132:74-75, 78
Abstract:
Packaged-goods marketers are in demand at prescription drug companies as they try to develop a safe and effective formula for direct-to-consumer advertising.
Keywords:
*analysis/United States/