Healthy Skepticism Library item: 3230

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Manners S.
All the news that’s fit to print: dealing with what your patients read
Canadian Doctor 1984 Feb36-39

Abstract:

(Limited to parts of article dealing with promotion.) In the past few years pharmaceutical companies have started to release information on new drugs by holding a press conference, instead of explaining the product to doctors beforehand. In the future, industry will try and correct this situation.

Keywords:
*news story/Canada/journalists/press conferences and releases/general public and consumers/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963