Healthy Skepticism Library item: 3224

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Yarrow M.
Doctors and the drug makers
Lancet 1984; 2:405

Abstract:

There is essentially nothing wrong with the way that companies promote their products. If companies are not allowed to exploit the fruits of their labours then they will not continue to reinvest in research and development.

Keywords:
*letter to the editor/United Kingdom/value of promotion/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY