Healthy Skepticism Library item: 3223
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Wright T.
Legibility of advertisements
Lancet 1984; 2:1396
Abstract:
Collier’s whosesale condemnation of the pharmaceutical industry, the Association of the British Pharmaceutical Industry and those who market drugs is most regretable.
Keywords:
*letter to the editor/United Kingdom/regulation of promotion/journal advertisements/ABPI/Association of the British Pharmaceutical Industry/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS