Healthy Skepticism Library item: 3217
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Timmers R.
Legibility of advertisements
Lancet 1984; 2:1396
Abstract:
Collier is wrong in his criticism of an ad for one of Hoechst’s oral hypoglycemic drugs.
Keywords:
*letter to the editor/developing countries/Hoechst/journal advertisements/industry perspective/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES