Healthy Skepticism Library item: 3211

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Philbrook FA.
‘Misleading’ drug ad
Canadian Family Physician 1984; 30:272, 274

Abstract:

The advertisement for the antidepressant Ascendin was not meant to imply that it was safer than other antidepressants for the suicidal patient, rather it was intended to suggest that it may be safer in usual dosage for patients at cardiac risk.

Keywords:
*letter to the editor/Canada/journal advertisements/Cyanamid/safety & risk information/EVALUATION OF PROMOTION: DRUG SAFETY/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS