Healthy Skepticism Library item: 3206

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Morgan PP.
Pharmaceutical advertising in medical journals
Canadian Medical Association Journal 1984; 130:1412

Abstract:

Editorial decisions are not affected by pharmaceutical advertising and if they were it would soon become obvious and once the bias was discovered the journal would lose its credibility and companies would stop advertising in it. If it were not for the revenue from advertising, the Canadian Medical Association Journal would be in serious trouble financially. The style of ads may not always win universal approval but no one need aplogize for their content.

Keywords:
*editorial/Canada/editorial freedom/journal advertisements/ad revenue/quality of information/value of promotion/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/INFLUENCE OF PROMOTION: PUBLICATION/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS