Healthy Skepticism Library item: 3200
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Lexchin J.
Pharmaceutical advertising in medical journals.
Can Med Assoc J 1984 Sep 15; 131:(6):544-6
Abstract:
The real reason why journals take advertising is for the revenue that it generates. Journal ads do not have any educational value and the prescribing information that accompanies the ads is inaccurate. Abolishing journal advertising would be all for the good.
Keywords:
*letter to the editor/Canada/journal advertisements/quality of information/ad revenue/value of promotion/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS
Advertising*
Canada
Periodicals*
Pharmaceutical Preparations*
