Healthy Skepticism Library item: 3194

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Henderson IWD.
Pharmaceutical advertising in medical journals
Canadian Medical Association Journal 1984; 131:546

Abstract:

The prescribing information that accompanies journal ads is derived from the official product monograph which is a document devoid of promotional material and is prepared by the manufacturer in cooperation with the bureau of human prescription drugs. The author wishes that doctors would look at the prescribing information that accompanies journal ads so that they would get a balanced picture about the drug.

Keywords:
*letter to the editor/Canada/journal advertisements/quality of information/doctors/regulation of promotion/ Pharmaceutical Advertising Advisory Board (Can)/preclearance of advertisements/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS