Healthy Skepticism Library item: 3189
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Collier J, New L.
Illegibility of drug advertisements.
Lancet 1984 Feb 11; 1:(8372):341-2
Abstract:
Doctors were unable to read the prescribing information in a journal advertisement due to the small type used.
Keywords:
*letter to the editor/*analytic survey/United Kingdom/journal advertisements/doctors/safety & risk information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
Clinical Trial
Letter
Randomized Controlled Trial