Healthy Skepticism Library item: 3188

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Collier J.
Unconvincing reassurance from the ABPI.
Lancet 1984 Dec 1; 2:(8414):1280

Abstract:

The reassurances from Massam about the effectiveness of the Code of Practice of the Association of the British Pharmaceutical Industry are not convincing. The letter gives five instances of misleading promotion.

Keywords:
*letter to the editor/United Kingdom/regulation of promotion/ ABPI/ Association of the British Pharmaceutical Industry/ Code of Practice (UK)/ journal advertisements/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION Advertising/legislation & jurisprudence* England Legislation, Drug*