Healthy Skepticism Library item: 3186

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Collier J.
Misleading advertisements: sanctions and corrections.
Lancet 1984 Nov 10; 2:(8411):1097-8

Abstract:

Misleading advertisements in journals should not appear. The letter offers four suggestions for how medical journals could help control advertising.

Keywords:
*letter to the editor/United Kingdom/journal advertisements/quality of information/developing countries/regulation of promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA Advertising/standards* Developing Countries Drug Industry* Great Britain