Healthy Skepticism Library item: 3181

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bass MJ.
Chairman’s chair: research or marketing?
Family Medicine Research Update 1984; 3:(2):6-7

Abstract:

The College of Family Physicians of Canada received a large number of complaints about its involvement in a survey done by a marketing firm. Recipients were requested to estimate their monthly number of prescriptions of a long list of drugs identified only by trade name. Accompanying the questionnaire was a one hour study credit coupon and a letter from the executive director of the College and the president of the marketing firm. As a result of this incident, a number of changes have been made to the process by which the College approves research activities.

Keywords:
*analysis/Canada/ College of Family Physicians of Canada/ drug company sponsored research/industry survey/study credits/PROMOTION DISGUISED: SURVEYS