Healthy Skepticism Library item: 3175
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Advertiser wins CMAJ award
Canadian Medical Association Journal 1984; 131:58
Abstract:
The director of publications of the Canadian Medical Association presented an award to representatives of Burroughs Wellcome. The award is based on scores in the Ad-Q periodic readership studies of CMAJ’s editorial and advertising content.
Keywords:
*news story/Canada/Canadian Medical Association Journal/journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS