Healthy Skepticism Library item: 3160

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Massengill R Jr, Verghese A, Robert T.
Course for drug representatives.
J Med Educ 1983 Jan; 58:(1):86

Abstract:

A three-day course for a limited number of drug representatives has now been given five times in the past two years. A major objective was to increase hospital representatives’ effectiveness by providing them with an overview of the role and time constraints of practicing physicians and residents. The course involved a general introduction to hospital logistics, a detailed lecture on antibiotics, a “rap” sessions with residents, watching faculty members and residents work in the indigent medical clinic, attending weekly grand rounds, joining the resident team on attending rounds and pharmacology updating lectures. We feel that establishing good working relationships with major drug companies may encourage the latter to help fill the void, to some degree, that has been created by the lack of federal funds. The course will hopefully produce detail men who are more attuned to the realities and time constraints of physicians.

Keywords:
*news story/educational intervention/United States/ Drug Industry* Education Internship and Residency Physicians