Healthy Skepticism Library item: 3159
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Wright L.
Pharmaceutical advertising
New Zealand Medical Journal 1983; 96:407
Abstract:
A recent advertisement for the antibiotic Floxapen stated that the amount of a grant from Beecham Research Laboratories to the New Zealand Neurological Foundation would depend on the volume of prescriptions for Floxapen.
Keywords:
*letter to the editor/New Zealand/antibiotics/Beecham/gift giving/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: ANTIBIOTICS