Healthy Skepticism Library item: 3151

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McAuley RG, Little F.
Junk mail
Canadian Medical Association Journal 1983; 129:1174, 1176

Abstract:

One of the authors collected all unsolicitied mail for a one year period. Pharmaceutical advertisements and controlled circulation medical journals, newspapers and audiotapes accounted for just under half of the unsolicited mail. Canadian physicians seem to receive less junk mail than those in the United States.

Keywords:
*letter to the editor/Canada/United States/direct mail/ controlled circulation journals/ promotional literature/PROMOTION DISGUISED: JOURNAL SUPPLEMENTS, CONTROLLED CIRCULATION JOURNALS AND NEWSLETTERS/PROMOTIONAL TECHNIQUES: DIRECT MAIL