Healthy Skepticism Library item: 3150

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lumbard J.
Foremost problem? Medical service representatives
Hospital Pharmacy 1983; 18:134

Abstract:

Initially sales representatives detailed doctors correctly about the uses of third generation cephalosporins and there was little use of these drugs. When the district manager saw this the method of detailing changed and they were touted as effective for many different things with a consequent increase in their use.

Keywords:
*letter to the editor/United States/sales representatives/quality of prescribing/quality of information/doctors/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE