Healthy Skepticism Library item: 3146

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Gray R, Smith M.
Is criticism of tranquilizer advertising justified?
Medical Marketing & Media 1983; 18:(7):50, 52, 54-55, 58-59

Abstract:

The nature of appeals in journal advertisements for minor tranquilizers has changed significantly from 1968 to 1981. Most of the anxiety associated with disease appeals used in the early 1970s have decreased. Generalized anxiety appeals seem to be consistent throughout the years studied. The use of minor tranquilizers for problems of living is no longer a significant promotional theme.

Keywords:
*analytic survey/United States/journal advertisements/psychotropic drugs/images in ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES